What Digital Marketing is ...
Digital Marketing is all about managing customer lifecycle effectively:
And this approach helps us to run our e-campaigns effectively
Approach the audience through different digital platforms and create brand awareness.
Once customers express interest in the brand, engage them via email marketing and social media marketing
Retain customers by giving special offers and privileges using automate email campaigns
When they become loyal, generate referrals via Socia Media Marketing
Brand awareness is the starting point of customer engagement. It is critical at the early stages of the brand in a market. After-all customers will consider purchasing a brand only if they know about it. We help early-stage brands maximize their reach and awareness through multiple strategies like Search Engine Optimisation, Advertising, email marketing and Social Media Marketing.
A brand is more than it’ logo, punchline, or advertisement. It is a representation of how customers perceive and associate with it. A unique brand promise that connects with customers can drive business growth. We help businesses define and grow their brand by creating unique customer experiences using design thinking approach
People visit a brand’s website, walk-in to a store, or give permission to talk to a salesperson before they buy. These are leads and generally more leads mean more customers however unqualified leads mean fewer conversions and wastage of resources. We can help businesses generate qualified leads through an analytics-driven approach by predicting and focussing our efforts on prospects that are most likely to convert. We combine this scientific thinking with creative content to effectively engage and convert identified prospects.
Customer retention is critical for business growth because a business that keeps losing customers can not grow despite adding new customers. We use Artificial Intelligence models to identify customers that are most likely to stop buying. We use this learning to improve customer engagement and experience for enhanced retention
It is five to seven times more expensive to gain a new customer than to sell to a current one. Current customers have shown faith in the brand and so long they have had a positive experience they will continue to not just buy current products but will also be open to try new products from the brand. Our unique analytical loyalty approach lets businesses continually engage with customers to nurture them into repeat buyers enhancing overall customer value.
Delighted customers are best source of business - not just because they more for themselves but also because they refer most customers. In this digital age, customers have power to enhance (or kill) brand reputation through social media. Our social marketing services help business leverage the power of its satisfied customers by engaging them effectively to spread the good word. We also are able to track any negative feedback early to contain the damage to brand reputation.