Having a website has become incredibly important in today’s technologically driven world. No matter what your service or product might be, your website is often your first point of contact with your potential customers. It is through your website that your audience gets to know your brand and gets a peek into your values and beliefs. This helps the audience relate to your story and make up their mind on whether they wish to buy into your brand.
This is why it is critical to have a user-friendly and informative website that brings your audience closer to you. Another thing that you need to consider while developing your brand website is the design. A well-designed, aesthetic website that is in sync with your brand identity is a great way to grasp the attention of your audience and reinforce your brand persona.
There are a number of ways in which you can spruce up the design of your website. From fonts to colours, several elements can be worked on to enable your website to look more aesthetic and appealing.
Here we talk about five latest web design trends that we’re totally loving in 2021.
Retro Fonts
Retro fonts have witnessed an uneven ebb and flow in terms of popularity. While there have been certain vintage fonts that haven’t aged well, some interesting website designs are reimagining retro typography. Bold, dramatic fonts have made a comeback and become a great way to add a punch of personality to your web design. Retro designs frequently incorporate handwritten or script-style fonts, which add a personal and authentic touch.
Few examples of popular retro fonts used in web design:
Bebas Neue
Lobster
League Gothic
Pacifico
Raleway
Montserrat
Bungee
Oswald
Abril Fatface
Playfair Display
3D Visuals
With the advent of high-res computers, 3D visuals have become immensely popular in web design. We’re now witnessing 3-dimensional graphics built effortlessly in the design of the website without seeming distracting or out of place. In fact, well thought out 3D graphics can add to the overall user experience and make your website feel more interactive.
It's important to be careful while incorporating 3D visuals on websites as it can harm website's performance and loading times. Optimising file sizes, implementing efficient coding techniques, and testing across different devices and browsers can help ensure a smooth and seamless user experience.
Muted Colors
Subdued, pastel colours can give your website a more natural, pleasant appearance and make it more look more appealing. You could use contrasting accents to add interest and definition to your design while sticking to a neutral palette for your backgrounds.
Interactive Boxes
Subdued, pastel colours can give your website a more natural, pleasant appearance and make it more look more appealing. You could use contrasting accents to add interest and definition to your design while sticking to a neutral palette for your backgrounds.
Geometric Grids
Incorporating geometric grids is one of the easiest ways to make your website appear neat and structured. These grids provide a neat layout to your website and make it easier for your audience to navigate through the site.
So, these were a few latest web design trends that are making the rounds in 2021. At IdeaX we can help you enhance your website design and make it look more aesthetic and appealing to your audience. Reach out to us at contact@ideax.sg to learn more about our offerings.