Strategy | Visual Identity | Logo | Brand Story
At IdeaX, we know that your brand is more than just your logo. We know that branding is about creating meaningful connections by consistently delivering the right message to the right people. We will work with you to uncover your story - what makes you special, what you offer over your competitors, what resonates with your customers, and what defines you.
How We Work
Understand the Brand
We start by building a clear understanding of your brand's mission, target audience, values, and unique selling proposition. This provides the foundation for creating visual elements that align with your brand's essence.
We believe that the logo is the centerpiece of your brand's visual identity. It should be distinctive, memorable, and representative of your brand.
Colour Palette & Font
We use brand understanding to choose a color palette that reflects your brand's personality and evokes the desired emotions. Colors have a powerful impact on how people perceive a brand. We consider the psychological associations of different colors and select a palette that aligns with your brand attributes. We define primary and secondary colors that can be used consistently across all brand collateral
We select a typography system that complements your brand's visual identity. We choose fonts that are legible, appropriate for your brand's tone, and consistent with your overall design aesthetic. We use a combination of fonts for different purposes, such as one for headings and another for body text. We define font styles, sizes, and spacing guidelines for consistency.
Images & Graphics
We determine the style of imagery and graphics that will be used in your brand's visual identity. We together decide whether the brand will use photography, illustrations, or a combination of both. We define the mood, tone, and subject matter that align with your brand's personality and positioning. Finally, we establish guidelines for image selection, editing, and usage.
We develop guidelines for layout and composition to maintain a cohesive and harmonious visual identity. We compile all the visual identity elements, including the logo, color palette, typography, imagery, graphics, design elements, and layout guidelines, into a comprehensive visual style guide.