One of the most critical aspects of a new business is to develop an effective branding strategy. A well-crafted branding strategy, often created with the help of a branding and marketing agency, allows your business to get recognized and stand out, making greater brand recall essential for success.
For successful branding, it's crucial to ensure consistency across all materials, from social channels to printed materials and beyond. This means aligning colors, logos, fonts, and values according to your branding guidelines to create a cohesive brand identity.
Your website plays a pivotal role in this strategy. In today’s technology-driven world, it often serves as the first impression for prospective customers. Therefore, it should reflect your vision, style, and values clearly, conveying what your brand stands for.
Here, we discuss four steps to seamlessly integrate brand consistency into your website, transforming it into a memorable extension of your brand.
# 1 Be Consistent With Your Colour Scheme
Colours have great recall value. We tend to colour code things in our minds and often associate certain colours with certain things. This is why the colour scheme of your website should be consistent with your brand to help your audience familiarize with your business from the get-go and not feel lost as they get to know your business further.
# 2 Don’t Use Too Many Fonts
While it can be tempting to experiment with different fonts across your website and other communication channels, it is always advisable to stick to your signature fonts. This helps your audience associate your typography with your brand and get familiarized with your brand identity.
# 3 Get Personal
If there’s one thing that brands have embraced in today’s world, it’s being human. People love seeing the human sides of brands as it makes them more relatable and allows them to buy into the story of the business. Your website can be a great way to reflect your human side and let people know what you, as a business, stand for. This can include your vision & mission statements, your values and your ethics too.
# 4 A Picture’s Worth a Thousand Words
Your brand’s imagery is another thing that your audience will remember you by. Be consistent with the kind of graphics you use across your communication channels. From icons to illustrations or infographics – the graphic content on your website and other communication outlets should loo
k and feel consistent.
At IdeaX, we specialize in creating brand websites that reflect and translate the story of your business. We believe that websites, as the first point of contact between a prospective customer and a business, should not only be visually and contextually impressive but also convey the right message from the minute someone clicks on the URL.
Comments